Content plan · Sept to Dec 2026

What we publish, and when

16 blog posts two a week, a glossary of 17 terms, and 6 customer stories. Every piece owns a distinct search intent, so none competes with another or with a live page.

2Lower funnelReady to apply
4Mid funnelComparing options
4Top funnelPermissibility
6AudienceBrand and community
16 posts

September 2026

7 to publish
8SepTue
BOFUListicle

Joint Car Finance Applications: 5 Things to Agree Before You Apply

Target joint car finance application

Volume480/mo
DifficultyKD 16
CPC£7.20
Position now70-78
10SepThu
BOFUListicleUpdate, not newMerged brief

Interest-Free Car Finance: 5 Offers That Are Not What They Look Like

Target interest free car loans

Volume320/mo
DifficultyKD 47
CPC£1.52
Position nowvaries
15SepTue
MOFUDirect answerMerged brief

Is Hire Purchase Halal? What the Contract Actually Says

Target is it haram to get a car on hp

Volume990/mo
DifficultyKD 9
CPC£1.23
Position now6.3
17SepThu
MOFUGuide

Halal Car Finance With Bad Credit: What Changes and What Does Not

Target halal car finance bad credit

Volume10/mo
DifficultyKD 0
CPCn/a
Position nownot ranking

Compliance · Writing toward applicants with impaired credit touches responsible lending. The piece has to be honest about who gets declined.

22SepTue
MOFUGuide

Paying Off Car Finance Early: What You Save and What You Do Not

Target can i pay off car finance early

Volume140/mo
DifficultyKD 12
CPC£2.70
Position now48-78
24SepThu
MOFUComparisonUpdate, not newMerged brief

Murabaha or Ijara: Which Contract Is Financing Your Car

Target murabaha

Volume480/mo
DifficultyKD 31
CPC£1.67
Position now73.5
29SepTue
TOFUDirect answerMerged brief

Is Car Finance Haram? A Straight Answer for UK Muslims

Target is car finance haram

Volume310/mo
DifficultyKD 9
CPC£1.09
Position now6.8-8.2

October 2026

9 to publish
1OctThu
TOFUExplainer

What Is Riba? The Rule That Changes How You Buy a Car

Target what is riba

Volume720/mo
DifficultyKD 54
CPC£4.91
Position nownot ranking
6OctTue
TOFUListicle

Debt in Islam: 7 Rules Every UK Muslim Should Know

Target debt in islam

Volume90/mo
DifficultyKD 0
CPCn/a
Position nownot ranking
8OctThu
TOFUDirect answer

Is Student Finance Haram? The UK Debate Explained

Target is student finance haram

Volume260/mo
DifficultyKD 20
CPCn/a
Position nownot ranking
13OctTue
AUDIENCEListicleMerged brief

6 Duas for Travelling: Arabic, Transliteration and Meaning

Target travel dua

Volume7,300/mo
DifficultyKD 17
CPC£1.53
Position nownot ranking

Shariah review · Arabic, transliteration and attribution must be correct. Route the whole audience block through Alhamd or Amanah, not Compliance.

15OctThu
AUDIENCEExplainer

Dua Before Driving: The Supplication Every Muslim Driver Should Know

Target dua before driving a car

Volume2,860/mo
DifficultyKD 8
CPCn/a
Position nownot ranking
20OctTue
AUDIENCEDirect answer

Is Car Insurance Haram? Compulsory Cover and Islamic Law

Target is car insurance haram

Volume310/mo
DifficultyKD 12
CPCn/a
Position nownot ranking
22OctThu
AUDIENCEExplainer

What Is Takaful? Islamic Insurance Explained

Target takaful

Volume480/mo
DifficultyKD 29
CPC£7.98
Position nownot ranking
27OctTue
AUDIENCEExplainer

Qasr Prayer: How to Shorten Salah When You Are Travelling

Target qasr prayer

Volume110/mo
DifficultyKD 12
CPCn/a
Position nownot ranking
29OctThu
AUDIENCEDirect answer

What Happens to Car Finance When Someone Dies?

Target what happens to car finance when someone dies

Volume40/mo
DifficultyKD 0
CPCn/a
Position nownot ranking

Glossary

17 pages · weekly batches

Every term gets its own page. Keep each one short and definitional, aimed at the "meaning" search. The 7 marked "Long post exists" share a concept with a longer post, so they define the term and link through rather than repeat it.

Riba

21 Sep

/glossary/riba

Interest, or any guaranteed return on lending money. Short definition only; the long answer lives in the post.

riba meaning590/mo · KD 41→ What Is Riba? (post)Long post exists

AAOIFI

21 Sep

/glossary/aaoifi

The international standard-setter for Islamic finance. Ayan is audited against its standards by Alhamd Advisory and Amanah Advisors.

aaoifi210/mo · KD 25→ /shariah-compliance

Gharar

21 Sep

/glossary/gharar

Excessive uncertainty in a contract. Why every cost in an Ayan agreement is fixed and disclosed before you sign.

gharar140/mo · KD 40→ Is Car Finance Haram? (post)

Murabaha

21 Sep

/glossary/murabaha

Cost-plus sale. The alternative structure some halal providers use.

murabaha meaning40/mo · KD 0→ Murabaha or Ijara (live post)Long post exists

Ijara wa Iqtina

28 Sep

/glossary/ijara-wa-iqtina

A lease that ends in ownership. The contract behind every Ayan agreement.

ijara wa iqtina30/mo · KD 0→ Murabaha or Ijara (live post)Long post exists

Ijara

28 Sep

/glossary/ijara

A lease. You use an asset the owner keeps title to.

ijara meaning20/mo · KD 0→ Murabaha or Ijara (live post)Long post exists

Maysir

28 Sep

/glossary/maysir

Speculation or gambling. One reason conventional insurance is debated.

maysir20/mo · KD 0→ Is Car Insurance Haram? (post)

Shariah advisory

28 Sep

/glossary/shariah-advisory

The scholars who review a product. Ayan's are Alhamd Advisory and Amanah Advisors.

shariah board20/mo · KD 0→ /shariah-compliance

Takaful

5 Oct

/glossary/takaful

Cooperative Islamic insurance, pooled and shared.

takaful meaning20/mo · KD 0→ What Is Takaful? (post)Long post exists

APR-equivalent

5 Oct

/glossary/apr-equivalent

Your rental rate shown as an APR so you can compare it with a conventional quote. Not interest.

apr equivalentno tracked volume→ Interest-Free Car Finance (live post)

Early settlement

5 Oct

/glossary/early-settlement

Ending the agreement ahead of schedule. No penalty with Ayan.

early settlementno tracked volume→ Paying Off Car Finance Early (post)Long post exists

Halal and haram

5 Oct

/glossary/halal-and-haram

Permitted and forbidden. How the terms apply to a financial contract.

halal meaning financeno tracked volume→ Is Car Finance Haram? (post)

Iqtina

12 Oct

/glossary/iqtina

Acquisition. The step where ownership passes to you.

iqtina meaningno tracked volume→ Murabaha or Ijara (live post)Long post exists

Option to purchase fee

12 Oct

/glossary/option-to-purchase-fee

A £1 fee in the final payment that completes the transfer of ownership.

option to purchase feeno tracked volume→ /calculator

Rental charge

12 Oct

/glossary/rental-charge

What you pay for use of the car. Where Ayan's profit sits, fixed for the term.

rental chargeno tracked volume→ /calculator

Sale and transfer agreement

12 Oct

/glossary/sale-and-transfer-agreement

The separate agreement that passes the car to you at the end of the term.

sale and transfer agreementno tracked volume→ Murabaha or Ijara (live post)

Soft search

12 Oct

/glossary/soft-search

A credit check other lenders cannot see. Used when you apply.

soft credit searchno tracked volume→ Halal Car Finance With Bad Credit (post)

User stories

6 stories · fortnightly

Each slot is a persona, not a person. Every story needs a real customer, their written consent and Compliance sign-off, because a testimonial is a financial promotion. Dates move if a customer is not secured.

12OctMon
BOFUUser storyNeeds customer

PCO driver, London

Financing a PCO-eligible car on driver income

Objection it answersCan I afford it on weekly Uber earnings?
Links toPCO blog posts
26OctMon
MOFUUser storyNeeds customer

Family upgrading to a 7-seater

Room for the kids without paying interest

Objection it answersIs halal finance more expensive?
Links to7-seater-cars-in-the-uk
9NovMon
MOFUUser storyNeeds customer

Non-Muslim customer

Chose Ayan for fixed, transparent pricing

Objection it answersIs this only for Muslims?
Links toCan non-Muslims apply (FAQ)
23NovMon
BOFUUser storyNeeds customer

Switcher from a conventional PCP

Leaving an interest-bearing agreement to go halal

Objection it answersCan I get out of my current agreement?
Links toGetting out of car finance (post)
7DecMon
MOFUUser storyNeeds customer

Early settler

Paid off ahead of schedule and saved on rental charges

Objection it answersAm I locked in for the full term?
Links toPaying Off Car Finance Early (post)
21DecMon
BOFUUser storyNeeds customer

First-time buyer

First car, credit built the halal way

Objection it answersWill I get approved with a thin credit file?
Links to6-ways-to-build-credit-score-the-halal-way

Landing pages

8 pages

Commercial intent, so these are pages rather than posts.

URLPageVolumeDifficultyEvidence
/calculatorCar finance calculator14,800KD 3543,237 impr/yr, avg pos 31
/early-settlement-calculatorEarly settlement calculator2,680KD 0-15Calculator-intent cluster, ~2,680/mo combined. Ranking 48th to 60th. No-penalty settlement is a differentiator; PCP searchers need HP/PCP estimates (Compliance).
/van-financeVan finance5,400KD 27Homepage at pos 3.1-68. CPC £7.63
/self-employed-car-financeSelf-employed car finance1,090KD 9-11880 + 210/mo, CPC £6.37. Ranking 69th. Fits PCO drivers. Keep the proof-of-income post on its own terms.
/electric-car-financeElectric car finance2,660KD 28-342,400 + 260 ev finance. Ranking 70th. Target personal EV finance, not PCO, to stay clear of /electric-pco-cars.
/hybrid-car-financeHybrid car finance1,000KD 151,000/mo at KD 15. Ranking 47th. Softest of the car-type pages.
/car-finance-for-young-driversCar finance for young drivers2,360KD 10-11Young drivers 880, students 1,000, new drivers 480. Ranking 48th to 51st. Confirm age and income criteria first.
/low-deposit-car-financeLow deposit car finance, from 5%2,900KD 22Searched as 'no deposit' ~2,900/mo. Not ranking. Minimum is 5%, so never claim no deposit.